Design Portfolio / Product BrandingHat Product Branding
Cohesive Product Tags
Overview
A swing tag system created for Summer Range of hats. The goal was to highlight the key features of each hat while keeping everything consistent with the brand’s rugged, Australian identity.
Approach
I worked closely with the client to identify the strongest selling points, understand their customer base and refine the information hierarchy. This also included coordinating print production to ensure accuracy, colour consistency and durability across thousands of tags.
Design
Each tag uses a shared visual framework (icons, typography and layout) while colour, illustration and feature highlights change to suit the individual hat style. This keeps the range unified but still gives every product its own distinct presence on the rack.
Outcome
A cohesive, practical and brand-aligned tag system that clearly communicates product benefits and elevates the in-store experience. Each swing tag stands out on its own while supporting a strong, unified summer collection.